Yesterday, I was watching some tv while I was waiting on my husband to pick me up so I could go grocery shopping. This commercial came on that stopped my girls in their tracks. It had babies, lots of babies. And daddies. They were in this room, feeding their babes, all in recliners. It was really quite and the narrator was explaining that Huggies had dad’s feeding their offspring lots of milk (extra) for this purpose, then waited as their children napped. “Could daddies handle this” is the purpose behind this. It shows their sleeping babies cradled in their arms and one dad even touch the bottom of his child and wiped his fingers as if he had just touched something gross, or had expected to. To conclude this commercial, the sun is going down, with time passing and the dads are fist bumping as if they accomplished this huge feat.
Let me just say, I understand (kinda) the meaning they tried to convey, but all I could think was, REALLY??? Men could not change a diaper correctly enough to prevent a spill or men couldn’t stand the idea that their child may (or may not) have an accident. That men couldn’t do any task other than sit around in their recliners during nap time and fist bump. They could not attempt real life situations that might involve a dad to interact with diaper changing.
This is my opinion and I do not want to imply that you must agree with me. I find it disturbing that Huggies chose the easiest route to advertise their product. By stereotyping the men as bumbling fools that couldn’t do more than sit with a napping child. This offends me as a mother and as the wife of a husband that would change the worst of the worst of diapers without a complaint or a whine. If they wanted to show how well this diaper works, then why not show daddy playing with their babes on a playground, in a festival, a family reunion, in an environment where he is interacting with his child. Instead of stereotyping. There is enough of that without commercials highlighting it.
I have 3 completely wild and crazy little girls. One still in diapers, one in diapers at night and one completely trained. I also have a son due in May. Huggies has sent me samples and coupons and I have used them in the past. I went through my stash yesterday and threw these things out. I am so disappointed in the direction that they took. I will no longer buy any of their products and their wipes were the only ones I EVER used. I know I’m not the only one that feels this way about their ad campaign. I did a small rant on Twitter yesterday and found a hoard of people who feel the same way. One dad that I have known for a while now has a blog dedicated to daddy and diapers http://dadswhochangediapers.com/blog/ and then I met a single dad recently that has a blog dedicated to his kids and that he is a part of their lives regardless of the circumstance http://www.dadofthedecade.com/. There are many, many more out there, including my husband http://suprdadd.blogspot.com/. These men go to great lengths to break the stereotypes out there and why do they do it? Because they are fathers that love their children and would do anything, including change dirty diapers, for their children.
Huggies, I hope you have learned your lesson. Think long and hard before putting out another ad that shows anybody taking the easy route to sell your product.